“Alex consistently goes above and beyond to tackle any problem that arises, demonstrating a remarkable ability to analyze complex business challenges and provide effective recommendations. … His dedication to supporting his colleagues, partners and merchants creates a positive and collaborative work environment that drives collective success.”
Raleigh, NC Agentic-first builder
Alexander
Sirris
Builder and growth partner for Raleigh merchants
I build what your store needs next, then prove it worked with data.
Shopify builds, POS rollouts, website design, branding and product management, shipped with a crew of AI agents. By day I’m a Senior UX Researcher at Shopify.
- research Reading tickets, reviews and analytics working
- build Drafting theme sections and POS setup queued
- data Wiring a results dashboard queued
- you Approve and ship queued
Agents do the heavy lifting. I make the calls.
Shopify brands from growing to enterprise.
Across 40 Shopify Plus brands I looked after.
Found in a 4,200+ ticket review. It led to an engineering fix.
Plus $300K+ in direct-to-consumer sales from SEO-led growth work.
Merchants I’ve worked with
Drag to browseScrollable list of merchant logos. Use the arrow keys to browse.
01 · Services
WHAT I BUILD
Five ways I help Raleigh merchants grow. Tap one to start a consult.
Shopify builds
A fast, clear store your team can run without calling me.
Built and optimized a DTC Shopify store 02POS rollouts
Counter, stockroom and online inventory that agree from day one.
30 interviews on Shopify POS and Digital Downloads 03Product management
A roadmap you can actually ship, with progress you can see every week.
SAFe Scrum Master and Agilist certified 04Website design
A site that says what you sell in seconds and makes the next step obvious.
6.18M impressions from SEO-led site work 05Branding
A look and voice people remember, used the same way everywhere.
Grew a 250K+ social audience and 120K email list02 · Agentic-first
HOW IT RUNS
Agentic-first means my agents do the heavy lifting, so you get senior thinking at small-team speed. You work with me: one senior partner, no hand-offs.
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01
Talk
We start with your brand, customers, offers, past work, and what’s not working. You talk with me, and my agents help pull the picture together.
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02
Plan
We brainstorm the work, and my agents research your market and competitors. I set the plan.
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03
Build
I build or rebuild your store, including the theme, brand and design, with agents on the heavy lifting. You stay with me through launch.
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04
Grow
I structure the SEO and run ads, A/B and market testing, and automation. Agents take on the labor; I make the calls.
The work
- Store builds and rebuilds
- Themes, brand and design
- Ads, A/B and market testing
- SEO
- Automation, market insights and competitive research
03 · Senior UX Researcher at Shopify
THE RESEARCH SIDE
It’s one part of how I work. At Shopify I study Shop App, Shop Pay and buyer growth. For merchants, it means fixing the real problem, not the loudest one.
I find what’s really breaking for users, and improve it with data.
From a 4,200+ ticket review: 37% of dropshipping “out of stock” tickets were really shipping setup errors.
04 · Recommendations
IN THEIR WORDS
From LinkedIn recommendations by people I’ve worked with.
“He goes above and beyond in every interaction that he has with his merchants, spending as much time as necessary to fully understand a problem and offer numerous solutions. … Alex is one of the unique individuals who are able to dive deep into minutia and then pull back to 10,000 feet to aid in solving a problem and connecting it to the key vision.”
“Alexander is a knowledgeable SEO with a strong analytical mindset and plenty of technical expertise. He helped me out with auditing a website that was on the decline in terms of SEO and thoroughly went through my case down to the tiniest of details to help me recover my lost rankings. Highly recommended!”
“I had the pleasure to consult for Alex in a common project a while ago and was absolutely amazed how committed to the cause he was, Alex is a true professional in every sense of the word and displayed quick wit, insane drive and tons of passion towards his project and all the people involved. Alex is a natural leader with quick wit that has the results to back up his talk. I regard Alexander's expertise very highly and it's been a true pleasure to learn and grow with one of the best.”
05 · Contact
LET’S BUILD
It’s 9:00 AM in Raleigh
Tell me what you sell and what’s getting in the way. I’ll reply by email.
Based in Raleigh–Durham–Chapel Hill. English and Greek.
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